Disclosure wording kit
You must make it obvious that you earn commission. It is a legal requirement under the EU Unfair Commercial Practices Directive, and it applies to every post — not once in your bio.
The three rules
Upfront, not at the end
The disclosure must come before the reader engages with the promotion. A hashtag buried at the bottom of a caption, or “link in bio”, is not enough.
Plainly worded
“#ad”, or a sentence saying you earn a commission. Codes like “aff” or a vague “sp” are commonly understood to be insufficient.
Every time
Each post, each video, each send. Not once on your profile.
Approved wording, by channel
Copy whichever fits. None of these need adapting — they are deliberately plain.
| Where | Wording |
|---|---|
| Video or podcast, spoken | “This is an affiliate link — if you sign up I earn a commission. It does not change what you pay.” |
| Instagram / TikTok caption, first line | #ad I earn a commission if you sign up through my link. Jobherder turns your CV into seven handpicked roles. |
| X / Threads post | Affiliate link — I earn a commission if you sign up (no extra cost to you). Here is why I recommend it: |
| Newsletter | Below is an affiliate link. If you sign up I earn a commission, which is how I keep this newsletter free. |
| Blog post, above the fold | Disclosure: this post contains affiliate links. If you sign up to Jobherder through them, I earn a commission at no additional cost to you. |
| YouTube description or pinned comment | Affiliate disclosure: I earn a commission if you sign up through the link in this description. |
If you are unsure whether your wording is clear enough, email [email protected] before you post. We would much rather answer that question than fix it afterwards.