USA remote
Technical Lead 1, Analytics
About this role
We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you’re up for the challenge, join us. Let’s move fearlessly forward together.
Job Title: Technical Lead 1, Analytics Compensation: $85,000 to $105,000 Location: Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin. Adswerve is seeking a Technical Lead, Analytics to join our Analytics Services team. In this role, you will serve as a technical subject matter expert alongside our consulting team, designing and executing robust enterprise tracking solutions for our clients.
The ideal candidate thrives on solving complex data collection challenges, with specialized expertise in Tealium, data layer design, and advanced tag management. You will brainstorm creative, scalable architectures for web, mobile, and app products across Google, Adobe and Amplitude. Responsibilities Design and deploy end-to-end analytics tracking solutions across web, mobile, and single-page applications (SPAs) primarily using Tealium (and other enterprise Tag Management Systems).
Maintain, develop, and standardize data layers and Solution Design References (SDRs) across complex, multi-brand digital properties. Configure tracking pixels, custom variables, and event triggers within the TMS to support complex analytics, data privacy, and marketing use cases. Partner closely with client engineering and web development teams to translate tracking requirements into clear, actionable technical specifications.
Rigorously test and validate tracking end-to-end, ensuring data integrity, accuracy, and compliance across all platforms before deployment. Provide technical guidance to clients and internal consultants throughout the project lifecycle, from initial presales scoping and effort estimation to final delivery. Remotely mentor junior team members on analytics engineering practices, JavaScript, mobile app tracking methodologies, and privacy/consent management.