USA remote
Strategic Alliances and Events Manager (f/m/d) – Remote in US (Eastern or Central Time)
About this role
This is not just an event coordination role. Associations give us trusted access to technical communities, regional markets and industry networks – and we need someone who turns that access into credible relationships and a marketing strategy with measurable awareness, lead generation and category leadership. Someone who knows the difference between showing up and making an impact. Can you? WHAT YOU WILL DO Synera is the AI Agent Platform for Engineering, used by companies like BMW, Airbus and NASA.
As we expand internationally, associations provide trusted access to technical communities, regional markets, speaking opportunities, events, webinars, publications and industry networks. You'll join Kacey and the Marketing team in a new role: building and managing Synera's association channel across key markets. You'll evaluate association opportunities strategically, pitch ideas, give constructive feedback to associations, and activate the full marketing mix around each engagement.
You'll work very closely with our Global Events Lead, Sales, PR agency, Product Marketing, Partner Marketing, subject matter experts, executive speakers and regional GTM stakeholders across U.S., Germany, and France. 👉 Your main focus areas: Prioritize associations by market, industry, audience and business value. Coordinate webinars, speaking slots, panels, workshops and newsletters, and join association planning calls.
Repurpose content for association publications and award nominations. Organize and manage events, making sure they serve a clear purpose beyond getting everyone into the room. Create slide decks and speaker briefing materials, and actively prepare speakers to deliver a compelling story. Collaborate with partners and customers ,building a network of speakers both internally and externally. Align with the Global Events Lead and PR agency, and with Sales on target audiences and priorities.
Measure awareness and lead generation , track performance, and understand which activities contribute to pipeline. Give constructive feedback to associations and pitch new ideas get more value from every engagement. Use AI for research, briefs, content and insights to work smarter and move faster. ⚡ In 6 months: A prioritized association strategy by market and industry is in place and aligned with the global event strategy Association activities are tied to awareness or lead generation goals A repeatable speaker support and slide deck process is live Coordination between association channels: events, webinars, PR and association activities is stronger We have visibility into which engagements create value and where to invest next ⚡ In 12 months: Associations operate as a measurable go-to-market channel Clear performance data across awareness, leads and pipeline influence Stronger relationships produce better speaking, content, and campaign opportunities Association activities are integrated into campaigns and PR Synera is more visible in relevant engineering and AI communities, with measurable contributions to web traffic, qualified leads, and pipeline Here is our team at the summer event - join us at the next one! 👋 🌱 WHAT'S IN IT FOR YOU? We believe in transparent conversations about compensation from the start.