SSP Manager - Programmatic Advertising

About this role

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. Adprime, SSP Manager – Programmatic Advertising (Ads.txt / Supply Path Optimization) Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

About the Role Adprime is looking for an experienced SSP Manager to join the growing programmatic team. This role is ideal for someone with a strong understanding of the SSP platform, programmatic advertising, supply path optimization, and ads.txt/app-ads.txt implementation. You will work closely with publishers, SSPs, DSPs, and internal teams to onboard partners, optimize supply quality, increase revenue, and ensure transparency across the supply chain.

Key Responsibilities Manage and grow relationships with SSPs, publishers, and strategic supply partners. Drive implementation and adoption of ads.txt and app-ads.txt across publisher inventory. Validate and troubleshoot ads.txt, app-ads.txt, sellers.json, and SupplyChain (schain) implementation. Monitor and improve ads.txt compliance rates, supply quality, and inventory transparency. Analyze programmatic performance metrics including bid requests, win rates, fill rates, CPMs, render rates, and revenue.

Collaborate with Demand, Ad Operations, and tech teams to resolve technical issues and optimize integrations. Identify opportunities to improve supply path efficiency and maximize monetization. Support onboarding of new publishers and SSP integrations. Prepare performance reports and provide optimization recommendations. Stay current with IAB standards and evolving programmatic best practices. Required Qualifications 3+ years of experience in programmatic advertising, preferably within an SSP, exchange, or publisher environment.