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Social Media Manager | Cult Beauty

THGUK, LondonPosted 1 Oct 2026

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About this role

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Why be a Social Media Manager at THG Cult Beauty? As Social Media & Community Manager, you’ll be at the heart of Cult Beauty’s day-to-day social operation, turning our social strategy into a best-in-class content calendar that brings together brand storytelling, product discovery, community and culture.

Working closely with the Social Media Lead and our channel owners, you’ll oversee social planning and delivery while owning our community and creator relationships — ensuring we’re publishing brilliant content while building an engaged social community. As Social Media Manager you’ll: Own and manage the master organic social calendar, ensuring the right balance of brand, campaign, commercial, reactive and always-on content across our channels.

Work closely with Content, Creative, Buying, Retail Media and Marketing teams to capture social requirements, coordinate deliverables and ensure key launches, campaigns and commercial moments are delivered effectively and on time. Brief channel owners, social creatives and creators, ensuring content is delivered against the agreed strategy, calendar and channel requirements. Own Cult Beauty’s community management and engagement strategy, building meaningful relationships with our audience across comments, DMs, Broadcast and other community touchpoints.

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Identify recurring customer questions, conversations and behaviours, feeding community insights back into the wider business to inform future content and opportunities. Manage and grow our content creators arm of Cult Collective, developing relationships with existing creators while identifying new talent aligned with our brand, audiences and content ambitions. Own the organic creator and UGC process, from developing briefs and commissioning content through to managing delivery, maintaining a strong content pipeline and tracking performance.

Stay close to social trends, competitor activity and cultural moments, working with the wider team to identify relevant reactive opportunities and inspiration. Collate weekly and monthly channel reporting, using performance, community and creator insights to identify key learnings, optimise existing content franchises and inform future planning. Support the Social Media Lead in delivering the wider social strategy, continually improving how the team plans, produces and delivers content.

What skills and experience do I need for this role? 3+ years' experience in a social media, community or content role within a brand, retailer, agency or editorial environment. Strong experience managing multi-channel social content calendars, balancing campaign, commercial and always-on priorities. Excellent understanding of Instagram, TikTok, YouTube and Facebook, including how content and community behaviours differ across platforms.

Hands-on experience managing and growing online communities, with a strong understanding of how brands can build meaningful audience engagement. Experience working with creators, influencers or UGC contributors, including briefing, commissioning and managing content delivery. Strong understanding of social trends, internet culture and the wider beauty landscape. Experience using social analytics and reporting tools, with the ability to turn performance and audience insights into clear actions and recommendations.

Strong project management and communication skills, with the ability to coordinate multiple stakeholders, deadlines and content streams. Strong editorial and creative judgement, with a clear understanding of what makes compelling social-first content. Highly organised and comfortable working at pace, with a proactive, collaborative and solutions-focused approach. A genuine passion for beauty, social media and building engaged brand communities.

What’s in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave 25 days annual leave plus bank holidays. <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria

Source listing: greenhouse_thehutgroup

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