Remote
Social Media Manager - 6 month contract
About this role
The Role The Social Media Manager leads our social presence through a combination of agency management and hands-on delivery. They are responsible for briefing, directing, and quality-controlling external agencies and creators who produce our social content, while owning strategy, boosting, community, and performance in-house. They will grow and engage audiences across LinkedIn, Instagram, X, Facebook, TikTok, Snapchat, and YouTube, with a strong eye for trends, creative judgement to push agencies beyond safe work, and the ability to turn content into measurable results.
Working with the Marketing Director, Head of Marketing, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement, community growth, and social media campaigns. Key Responsibilities Agency and creative management Own the day-to-day relationship with social and creative agencies: briefing, creative direction, feedback, and final sign-off.
Write sharp, insight-led briefs that give agencies clear objectives, audience, tone, and success measures — and push back when creative doesn't meet the standard. Manage agency workflows, content calendars, and deadlines across multiple events running in parallel; ensure nothing ships late or off-brand. Quality-control all agency output: brand voice, visual identity, accuracy, and platform fit. Act as final checkpoint before anything goes live.
Review agency performance regularly against agreed KPIs and deliverables; manage scopes, escalate issues, and get maximum value from every retainer. Spot when work should move in-house versus agency, and brief internal designers and videographers when speed matters. Strategy and campaigns Set and implement social media campaigns aligned with marketing strategies and event milestones: launches, registration pushes, early-bird deadlines, and show days.
Design and deliver targeted content across platforms to increase engagement, followers, and retention — including short-form video (Reels, TikTok, Shorts) built for each platform's algorithm. Maintain the voice of the brand in all posts and interactions. Ensure every piece of content has a purpose and meets the needs of the target audience. Copywriting excellence: create and edit impactful, channel-appropriate copy with flawless proofreading in English (Arabic a strong advantage).