EU remote
Social Media Content Creator
About this role
Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. About the Role & Team We are looking for a creative, agile, and trend-obsessed Social Media Content Creator based in Portugal to bring our global brand to life across local digital channels.
This role is 100% focused on end-to-end content production—from ideation and scripting to capturing, editing, and optimizing native content for Instagram, TikTok, YouTube, Facebook, and Reddit. If you live and breathe short-form video, know what makes content go viral in Portugal, and can turn brand stories into engaging mobile-first content, this role is for you. Key Responsibilities: End-to-End Content Production: Concept, shoot, and edit high-quality, native short-form videos (Reels, TikToks, YouTube Shorts) and visual assets tailored specifically to the Portuguese audience.
Agile & Reactive Content Creation: Stay ahead of local social media trends, viral audio, formats, and memes in Portugal to rapidly produce timely, reactive brand content. Brand Localization & Visual Storytelling: Adapt global creative guidelines into authentic, culturally relevant local content while maintaining brand consistency and tone of voice. Platform-Native Optimization: Tailor content assets specifically for each platform’s unique formats, features, and specs (e.g., TikTok trends, Instagram carousel design, YouTube Shorts pacing, Reddit-friendly visuals/copy).