Remote
SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)
About this role
Key Responsibilities Search Engine Optimization (SEO) Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. Perform in-depth keyword research, competitor analysis, and opportunity discovery. Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
Build and manage high-quality backlink acquisition strategies. Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. Answer Engine Optimization (AEO) Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. Structure content to directly answer user questions. Implement FAQ schema and Q&A structured data.
Improve visibility in zero-click search experiences. Generative Engine Optimization (GEO) Optimize content to be cited and referenced by AI search engines and generative assistants. Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.
AI Optimization (AIO) Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. Monitor AI citations, entity recognition, and topical authority. Use AI tools to scale research, content creation, and optimization workflows. Content Marketing & Creation Plan and manage a content calendar aligned with business goals and keyword opportunities. Write and optimize blog posts, landing pages, case studies, and service pages.
Collaborate with designers and developers to publish engaging content. Ensure all content follows SEO best practices and conversion-focused copywriting principles. Google Ads / PPC Plan, launch, and optimize campaigns using Google Ads. Conduct keyword and audience targeting research. Manage ad copy, bidding strategies, budgets, and landing page optimization. Track and improve ROAS, CPA, and conversion rates. Analytics & Reporting Analyze traffic, rankings, leads, and campaign performance.