SEO Content Lead

About this role

Company Description Fonoa is the Tax Operating System for autonomous tax. AI that tracks every rule, acts on every obligation, and proves every decision, built on modular infrastructure. Fonoa’s modules cover the full indirect tax lifecycle: tax ID validation, real-time tax determination, e-invoicing, and returns. All on one shared data model and integration, with one audit trail. Each added capability makes the others stronger.

Agents monitor obligations, populate returns, catch anomalies and assemble audit packs in seconds. The system does the work. Humans make the calls. That’s autonomous tax. We operate across 120+ countries, with clients going live in weeks, if not days. Trusted by Canva, Netflix, Spotify, Uber, Zoom and Booking.com . Rated 4.5/5 stars and a High Performer on G2 and 4.6/5 stars on Gartner Peer Insights. Find out more: www.fonoa.com About the Role: As SEO Content Lead, you'll own organic search as a growth channel end-to-end.

You'll set the strategy for how Fonoa ranks and wins in search across VAT, GST, e-invoicing, and every indirect tax topic our buyers are researching, then make sure that strategy actually ships: technical SEO health, on-page implementation, and a content pipeline that turns deep tax subject matter into pages that rank and convert. You'll work closely with our tax subject matter experts to keep every piece of content accurate and credible, and with marketing ops to keep the site technically sound.

Reporting to the Head of Marketing, this is a hands-on role that spans strategy and execution — you're setting direction and doing the work of getting content live and performing, with the support of agencies and freelancers where it is beneficial for growth. What You'll Own Organic strategy . Define Fonoa's SEO roadmap across core tax topics (VAT vs sales tax, GST, reverse charge, VIES, Peppol, e-invoicing by market) and own the keyword, topic cluster, and site architecture decisions behind it.

Content production pipeline . Coordinate the production calendar for SEO content, briefing writers, and turning topic priorities into a steady publishing cadence. SME coordination. Partner with Fonoa's tax subject matter experts to source accurate, defensible claims for every piece of content. Own the review loop that keeps technical accuracy high without slowing production to a crawl. Performance and reporting. Track rankings, organic traffic, and conversion from organic content.