Senior UX Researcher, Commerce

About this role

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team.

As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Oura is looking for a senior-level UX Researcher to help improve the experience of discovering, evaluating, purchasing, and managing Oura products and Membership online. This role will initially focus on the global DTC eCommerce experience, with opportunities to support Membership and Commercial/B2B experiences as the work expands.

What You Will Do: Spearhead holistic user research initiatives spanning digital commerce and enterprise portals, directing efforts from initial scope formulation to strategic actionable guidance. Design and execute user interviews, usability evaluations, concept testing, card sorting, alongside diverse qualitative evaluation techniques. Collaborate closely with Design, Product Management, Engineering, Insights, Marketing, and Commercial partners to surface critical research priorities.

Synthesize investigative work into impactful deliverables, such as journey maps, entry point analysis, Jobs to Be Done, page-level goals, and friction mapping. Assess user experiences by integrating qualitative findings with analytics metrics, experimentation outcomes, and heuristic standards. Articulate themes effectively to leadership, tying customer motivations directly to overarching business and product metrics. Elevate internal research operations through scalable frameworks, standardized templates, and lightweight workflows that streamline design validation choices.

This is a remote US role with a slight preference for candidates based in San Francisco, San Diego, or Boston. What you'll bring: 5+ years of dedicated user research practice, showcasing a proven history of guiding end-to-end studies that directly shape product strategy. Proven background evaluating digital commerce platforms alongside B2B, enterprise, SaaS, or complex web applications. Exceptional qualitative research mastery—specifically in-depth interviews, usability studies, core synthesis, and distilling key insights responsibly from small user cohorts.