Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)

About this role

Description TripleTen is a leading online coding bootcamp that offers to learn coding and data analysis skills for tech industry jobs in less than a year in the US, Latin America, and Brazil. Our research-based learning method is focused on ensuring that after completing our program, every student, regardless of their initial abilities, will find employment in tech industry with 100% money-back guarantee and 87% employment rate among our 6K+ graduates.

We are looking for a Senior User Acquisition Manager to launch and scale paid acquisition for our new online master’s degree programs offered in partnership with US universities. You will own acquisition from the first ad impression through to enrollment, with Meta Ads as your primary channel. Experience with Google Ads, particularly YouTube, is a strong plus. What you will do Launch paid acquisition from scratch for our new online master’s degree programs offered in partnership with US universities.

Own acquisition strategy, budgets, and hands-on campaign execution, with Meta Ads as your primary channel. Experience with Google Ads and YouTube will allow you to test and develop these channels as well. Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment. Optimize for qualified prospects and customer acquisition cost, using CRM data, sales call transcripts, and conversion rates across the funnel to guide decisions.

Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages. Scale what works and stop what doesn’t. Turn audience research and competitor insights into actionable creative briefs. Work with the team and external partners to produce and iterate on ads and landing pages. Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed.

Work closely with Sales to improve lead quality and build a qualified waitlist ahead of the opening of paid enrollment. Requirements 4+ years in performance marketing or user acquisition, with recent hands-on experience managing both Meta Ads and Google Ads , including audience acquisition through YouTube. Experience in acquisition-first or paid-marketing-first companies, where paid acquisition is a core driver of revenue.