EU remote
Senior SEO/GEO Manager (m/f/d)
About this role
Are you ready to transform the corporate wellness industry with us? We are looking for a Senior SEO/GEO Manager (m/f/d) based in Paris to join our mission at EGYM Wellpass. Following our brand transition, we are scaling our international presence and ambition across all our markets. To support this next growth phase, we are internalizing our SEO/GEO expertise transitioning away from our external agency to build a clear, long-term, and fully integrated global strategy.
Reporting directly to the Head of Demand Generation and CRM, you will own the end-to-end global SEO/GEO roadmap for EGYM Wellpass. You will play a pivotal role bridging internal teams (Content, Brand, Performance Marketing, Growth) across core markets (France, DACH, US, UK) to boost our organic visibility, drive qualified website traffic globally, and establish EGYM Wellpass as the top-of-mind brand in B2B corporate wellness.
YOUR DAILY WORKOUT - SEO/GEO Strategy & Audit: You will perform a comprehensive global SEO/GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders. - SEO & GEO Strategy & Audit: You will perform a comprehensive global SEO and GEO audit, designing and building a clear, documented, and accessible strategy from scratch for all international stakeholders.
This includes assessing how our brand and content surface in traditional search results and in AI-generated answers (e.g., ChatGPT, Gemini, Perplexity, Google AI Overviews) across every market. - Execution & Operations: You will execute technical and content optimizations across markets to boost global organic traffic, improve keyword rankings, and leverage our partner network to drive visibility. - Content & Brand Guidance: You will collaborate closely with international Brand & Content teams to guide, review, and optimize high-value blog posts and editorial content.
- Data & Analytics Support: You will track and analyze global performance metrics using advanced tools (Semrush with AI Visibility & Paid Search options, Hotjar for user session behavior) in tight alignment with the Growth team. YOUR FITNESS LEVEL - Experience: You bring 4 to 5 years of solid experience in SEO/GEO, ideally within a global B2B SaaS brand or an international multi-market company (in-house experience preferred over purely agency-side background).