Senior SEO Content Specialist Italian

About this role

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for the Italian publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

Own on-page SEO for the Italian publications across the group's iGaming and media portfolio Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations Audit existing pages and prioritise optimisation opportunities that drive organic growth Produce and refine on-page content in Italian and French where needed to support ranking goals Manage internal linking strategy across assigned publications Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals Report on the impact of on-page changes on rankings and traffic Italian at C1 level 3+ years in on-page SEO, ideally in iGaming or sports betting Strong command of on-page optimisation and search intent Proficiency in keyword research and structured briefs Familiarity with Ahrefs or equivalent tools Nice to have: French knowledge Direct iGaming or sports betting experience 40 days of holidays of your choosing (take only the bank holidays you want!) Flexible working hours Yearly bonus based on performance Health Insurance allowance Sports Allowance Work from Home Allowance

Source listing: personio_odds-scanner