Senior Sales Controller (All Genders)

About this role

YOU & AHEAD At ahead, we are on a mission to clean up the world's candy drawers. We make the snacks everyone actually craves, reformulated with less sugar and zero compromise on taste. We are 140 people strong, with 170+ SKUs and aggressive growth across D2C, retail, Amazon, and new European markets. Growth across that many channels only pays off when we know exactly where it comes from. Commercial controlling is where numbers turn into decisions: which customers, channels, products and promotions actually make us money, where the plan is drifting, and what we should do about it.

We are building that function to keep pace with our growth. Are you a hands-on commercial finance professional who owns the numbers, challenges assumptions, and turns insights into action? If so, read on. YOUR TASKS Sales KPI Reporting: Own reporting on revenue, volume, margin, sell-in/sell-out, distribution, and forecast accuracy, with clear dashboards, early-warning indicators, and a standardized customer and channel P&L.

Budgets, Forecasts & Rolling Plans: Build baseline forecasts, challenge input from sales channels in the consolidated demand plan, track plan versus actual, and recommend corrective actions. Profitability & Trade Terms: Analyse profitability by customer, channel, product, and promotion. Review discounts, bonuses, listing fees, and trade marketing spend, and back customer negotiations with scenarios and minimum targets.

Budget Monitoring: Track D2C, Retail, Field Sales, and Trade Marketing budgets, flag risks early, and turn deviations into concrete recommendations. S&OP Interface: Represent commercial planning in our monthly S&OP cycle: challenge demand assumptions, link commercial signals to supply constraints, and prepare decision-ready scenarios. Data, Tools & Automation: Improve data quality and KPI definitions, automate recurring work in Google Sheets and our planning tools, and use AI and systems like APS to simplify processes and sharpen decisions.

YOUR PROFILE Several years in Sales Controlling, Commercial Controlling, FP&A, or similar, with hands-on ownership of sales budgets, forecasts, rolling plans, and plan-versus-actual analyses. Solid grasp of net sales, contribution margin, customer and channel profitability, and trade terms (discounts, bonuses, listing fees, trade marketing). You've built KPI dashboards and consistent cross-channel reporting yourself. Strong Google Sheets skills, plus experience with BI, ERP, CRM, and planning tools such as Odoo or APS.