Senior Product Marketing Manager

About this role

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back. Starting with MSPs, we’ve spent five years perfecting accounts receivable, and we’re now expanding into accounts payable, AI-powered analytics, and beyond. We’re at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.

We’re growing fast, thinking big, and building a global team that wants to be part of something that lasts. We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact. If you’re energized by real problems, real customers, and real impact, we want to hear from you! WHAT WE’RE LOOKING FOR We’re looking for a Senior Product Marketing Manager to help build the product marketing function at Alternative Payments.

As we expand beyond accounts receivable into accounts payable, AI-powered analytics and broader money movement, we need someone who can define who we’re building for, shape how we communicate our value and bring Product, Sales and Marketing together around a clear go-to-market strategy. You’ll own the foundational product marketing work across our products and verticals—from ICPs, personas and buyer journeys to positioning, product launches and competitive intelligence.

This is a hands-on builder role for someone who understands what strong product marketing looks like, is comfortable creating the motions that do not yet exist here and can turn customer and commercial insight into a story the market understands. You’ll be joining a growing team at an important stage in our evolution, with significant visibility and the opportunity to shape how product marketing operates at Alternative Payments.

This hybrid role is available to candidates who are eligible to work in Canada. You'll be required to spend 3 days a week (Mon - Wed) in our centrally located downtown office (Queen W + Spadina). WHAT YOU’LL DO - Own and evolve our ICPs, buyer personas and buyer journeys across our products and priority verticals. - Develop clear, differentiated positioning and messaging grounded in customer needs, market evidence and the problems our products solve.