Senior Product Marketing Manager

About this role

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane , and we’re building the Intelligent Control Plane —a new platform layer that makes infrastructure programmable, autonomous, and composable . Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents .

We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence. Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries . Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide . We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital , and we’ve raised $69M to date.

Learn more at upbound.io Upbound builds control planes for cloud and AI infrastructure. We created Crossplane and donated it to the CNCF, where it is a graduated project used by platform teams around the world. We are applying that same model to AI inference. Upbound is hiring a Senior Product Marketing Manager that will own go-to-market for that work. You will help define how enterprises understand our commercial product and our open source roots.

The community narrative and the enterprise narrative have to reinforce each other without collapsing into each other. We are looking for someone who has done enterprise product marketing in growth stages and who is familiar with the Pragmatic Marketing discipline. You will need to be customer obsessed and be able to talk to a platform engineer to a VP of Engineering and VP of AI and who has worked inside an open core company.

In this role you will... Positioning and messaging for our AI inference portfolio. The message architecture, the value framework, and the proof behind every claim we make. Competitive and market strategy. You track the AI inference and infrastructure landscape, arm the field, and hold a defensible point of view on where the category is going. Launches, end to end. Narrative and press through analyst briefings through sales enablement, on a release cadence measured in weeks rather than quarters.