EU remote
Senior Product Manager Metabolic Diseases
About this role
This position can be based in Germany. The opportunity Join Sobi and play a key role in shaping our presence and reputation in Germany. As a brand-focused marketing professional, you will help strengthen Sobi’s position as a trusted partner within the healthcare community, building meaningful stakeholder relationships and driving the successful development and delivery of pre- and post-launch marketing initiatives. Working closely with local and global colleagues across Marketing, Medical Affairs and Patient Access, you will translate brand strategy into impactful local activities that address customer needs, support business objectives and ultimately contribute to improving outcomes for patients.
Key Responsibilities Brand Strategy & Product Management Develop and execute the German country brand plan, including local strategic and tactical adaptations and budget management, ensuring alignment with the global brand strategy. Act as the key local contact for Sobi HQ and the global marketing team, representing German market needs and ensuring effective alignment between global initiatives and local priorities. Lead strategic product management and drive internal alignment across relevant functions to ensure a coordinated approach to brand development.
Take ownership of product-related communications, ensuring clear, consistent and compelling messaging across relevant channels. Monitor brand performance and evaluate the effectiveness of current strategies, identifying opportunities to adapt plans and maximise impact throughout the year. Marketing Execution & Communications Develop and deliver impactful branded and non-branded marketing initiatives that bring core product messages to life and meet the highest standards of compliance, including promotional materials, digital channels, websites and social media.
Lead the development of strategic communications and training materials for internal and external audiences, working closely with Medical Affairs colleagues to ensure scientific accuracy, credibility and consistency. Support the training and development of internal teams and external stakeholders, equipping them with the knowledge and resources needed to communicate effectively. Drive the successful execution of key marketing projects in line with the local strategy, helping to strengthen Sobi’s position and recognition in the German market.