Senior Product Manager – Digital Clients: Growth & Expansion

About this role

YOUR ROLE As Senior Product Manager – Digital Clients (f/m/d) you own the complete growth loop for LIQID's digitally-led clients: from a newly created lead to the first investment, and from there to the next top-up, the second portfolio and the next product. Acquisition and expansion sit in one team with one mandate, so you build a single growth system instead of handing clients over at the funnel's end. LIQID is hybrid by design: for this segment the experience is digital-first, and you decide precisely where a human touch from our advisors accelerates conversion or growth – and where it doesn't.

WHAT YOU'LL DO - End-to-End Segment Ownership: Own the digital client lifecycle from Lead → Signup → Checkout → First Investment → Activation → Expansion. You define the segment's North Star and KPI tree across conversion and expansion – lead-to-funded conversion, time to fund, time to first top-up, multi-product rate, share of wallet – and you are accountable for net new money from the segment, not for a single funnel stage.

- Lead Conversion & Onboarding Experience: Design and optimize the journeys that turn leads into funded clients – lead nurturing, signup, onboarding and checkout – together with Product Design, Marketing and Sales. You shape the first-product strategy – which entry offer converts which persona – and make sure the brand promise and premium positioning carry through every step that builds trust and drives conversion. - Digital Up- & Cross-Sell: Turn first-time investors into multi-product clients: top-ups and savings plans, second portfolios, additional account types and access to new asset classes such as private markets.

You find natural product sequences through path and cohort analysis, build the in-product moments and lifecycle campaigns that convert them, and prove impact with causal measurement rather than correlation stories. - Hybrid Where It Pays Off: Define when a human touch turns a hesitant prospect into a client or a single-product client into a long-term relationship – callback offers at checkout drop-off, advisor triggers at wealth thresholds, and a clean handover to our Private Wealth team as clients grow.