Senior Performance Marketing Manager – C2B & Retail (f/m/x)

About this role

Own your platform end to end — run the full format portfolio across wirkaufendeinauto.de and Autohero, all active European markets and both customer journeys Turn media spend into profitable growth — steer budgets based on volume, CAC, customer value and Gross Profit and know exactly where the next Euro should go Own the engine behind performance — bidding, conversion signals, audiences, feeds, tracking and integrations need to work together and optimize towards real business value Know what moved and why — stay close to performance every day, spot anomalies early, dig into the data, find the root cause and act fast Experiment constantly — run structured tests, challenge existing setups and bring new formats, betas and opportunities into the business before they become standard Automate what should not be manual — use AI, scripts and automation to analyze faster, remove repetitive work and continuously improve how we operate at scale You are a true platform expert — several years of hands-on ownership of one major advertising platform at meaningful scale, ideally across multiple markets You know the whole platform, not just one corner of it — for Google Ads, Search alone is not enough; we expect expertise across its broader format and technical ecosystem AI-first, analytical and curious — AI and automation are part of how you work, not an add-on.

You dig deep into data, question what you see and constantly look for smarter ways to drive performance You understand the business behind the funnel — you can connect campaigns and customer journeys to unit economics, customer value and profitability across both C2B and Retail You take ownership and move fast — you identify problems, build solutions and execute without waiting for someone to give you the next task Fluent English is mandatory; German is a strong plus — you communicate clearly and can turn complex data into simple, actionable decisions Real ownership — one major advertising platform across two brands and multiple European markets sits in your hands Direct access to decision-making — work directly with our Head of Growth in a compact team without unnecessary management layers Scale to experiment — significant media investment, multiple markets and two very different customer journeys give you plenty of room to test and learn Work in a highly international environment with colleagues from 90+ nationalities Dedicated education budget for courses, conferences and professional development Fixed-term contract of 2 years, with the posibility to move to a permanent one.