Senior Performance Marketing Manager

About this role

At Talkspace, we are committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace where everyone can thrive while making a difference in mental health. Want to help over two million people receive quality mental healthcare? Come join our mission of getting therapy in the hands of everyone! We’re looking for a Senior Performance Marketing Manager to help drive customer acquisition and support product led growth for Tee.

Reporting to the Senior Director of Growth Marketing, this role will lead the day-to-day management and optimization of Tee’s performance marketing programs, translating broader growth strategy into actionable channel plans, campaigns, testing roadmaps, and optimization opportunities. This is a highly analytical and hands-on role for a performance marketer who knows how to connect the dots across media, creative, audience insights, and the user journey.

You’ll be expected to understand not only what is happening within our paid channels, but why it is happening and what we should do next. The ideal candidate is equally comfortable digging into campaign performance, developing a media strategy, briefing new creative concepts, managing production workflows, analyzing the conversion funnel, and turning data into clear recommendations. This is an opportunity to play an important role in building and scaling a new consumer offering within Talkspace.

To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us on delivering quality mental healthcare. This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC. What You’ll Do Drive Performance Marketing Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start.

Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities. Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency. Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks.