Senior Performance Creative Strategist

About this role

Why This Role Exists This is a founding role — which means your ceiling is uncapped and your fingerprints will be on how an entire function works for years to come. You'll own how CDM identifies, develops, and scales creative — video and static — built Paid Social–first , with support for our Paid Search team, so our clients grow faster than their competitors can copy them. Here's the bet we're making: creative is the most durable lever in performance marketing.

Budgets, algorithms, audiences, and targeting all converge over time — everyone eventually gets access to the same tools. The creative is what still separates the winners from everyone else. CDM believes the agencies that dominate the next decade will be the ones that treat creative strategy as a rigorous, repeatable discipline instead of a guessing game. You will be the person who builds that discipline here. Key Responsibilities Who We Are Clever Digital Marketing is a performance marketing agency helping large home improvement companies across the US and Canada grow through Paid Social, Paid Search, CRO, and strategic advising.

We manage a large portfolio of accounts, an in-house creative team, and significant monthly ad spend. As we scale, we're building a stronger creative-strategy function to help clients find new creative winners — and to turn one-off learnings into repeatable systems that compound across every account. Skills, Knowledge and Expertise What You'll Own This is a senior, strategic role. You won't be editing every asset or running campaigns day-to-day.

Your job is to raise the quality of the thinking, research, and strategy behind everything we produce and test. 1. Generate net-new creative. Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads — not variations on the same three ideas. 2. Find the ideas before you have them. Run customer, competitor, and market research to uncover motivations, objections, and pain points that haven't been explored yet.

Mine reviews, sales calls, and customer feedback for the insight that makes an ad work. 3. Turn performance into strategy. Analyze why creative wins or loses and translate it into clear next steps. Write sharp, actionable briefs grounded in customer insight, direct-response principles, and a defined testing hypothesis — and push iteration beyond surface-level hook and footage swaps. 4. Build the system. Create CDM's creative-strategy frameworks, brief standards, testing processes, and a shared learning repository.