Senior Paid Social Consultant

About this role

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for a Paid Social Specialist (div/f/m) who is characterized by a high degree of pro-activeness, openness to learn, and a can-do mentality and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social. WHAT YOU'LL DO Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans Identifying and defining target audiences for effective ad targeting Collaborating with design teams to create compelling visuals or videos for ad campaigns Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

WHAT YOU BRING Are open-minded and eager to learn more and develop your skill set Work thoroughly, manage campaigns accurately and have an eye for detail Always keep an oversight, even when various tasks are at hand Have an analytical skillset Have at least 5 years of experience with hands-on paid social projects Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data Have experience with testing such as incrementally studies, and brand or search lift studies Have experience managing campaign budgets above 100K Have collaborative skills for working with cross-functional teams, clients, and stakeholders Have experience with social advertising tooling such as smartly, hunch, adverity and/or sprinklr Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas Have a passion for (Paid) Social and are always up to date for news and trends Are able to effectively allocate and manage campaign budgets to achieve desired outcomes Are located and directly available to start working from our offices in the Netherlands; Full working proficiency in English, Dutch is considered a plus WE OFFER A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.