Remote
Senior Paid Media Specialist
About this role
GET TO KNOW US Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand https://www.g2.com/categories/virtual-data-room?tab=highest_rated in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours. Ideals Virtual Data Room (VDR) https://www.idealsvdr.com/: Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
Ideals Board https://idealsboard.com/: Board and leadership collaboration platform for faster, safer, and more compliant decision-making. THE ROLE We are seeking an experienced Senior Paid Media Specialist to manage a substantial six-figure budget across multiple surfaces. While our external agency partner is executing the primary ad networks (Google, Meta, and LinkedIn) day-to-day, we need a strategic in-house owner to drive high-level direction, keep our agency aligned with pipeline milestones, and spot growth opportunities ahead of the market.
In this outcome-focused position, you will lead optimization, review campaign performance, and guide high-level direction rather than build assets manually. You will retain full autonomy to go hands-on when experimenting with emerging surfaces or validating fresh acquisition channels. Based remotely in Ukraine or across the EU (open to Ukrainian speakers), you'll play a key role in expanding our global acquisition footprint.
You'll work closely with cross-functional team members across our Brand, Creative, and Digital groups. Tech stack: - Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc - Data Analytics Platforms: Google Analytics, Excel, Tableau, Google Studio/Looker, Google Ads Editor - AI: Claude WHAT YOU WILL DO - Collaborate with our agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns, maintaining strict accountability to CPL and CPQL targets - Direct a six-figure budget across half-year planning cycles: managing allocation, reforecasting, and business cases for scaling or reallocating spend - Monitor MQL and SQL pipelines against product-specific cost ceilings, taking decisive action when channel performance dips below threshold - Assess and pitch emerging paid surfaces (incl.