EU remote
Senior Oracle Eloqua Platform Specialist
About this role
Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Oracle Eloqua specialist to provide advanced functional and technical expertise across campaign, journey and lifecycle enablement.
The opportunity We are looking for a highly experience Oracle Eloqua specialist to join our team. This is not a high-volume campaign production role. The specialist will own complex Eloqua requirements that go beyond standard campaign execution, including advanced journey orchestration, data-driven segmentation, platform configuration and troubleshooting across MME and 24 NSCs. What you’ll be doing Design, build and optimise complex Eloqua Campaign Canvas and Program Canvas solutions, including multi-step journeys, decision logic, re-entry and exit rules, wait logic and complex routing.
Develop advanced Program Builder and Contact Washing Machine workflows for data normalisation, field population, routing and preparation. Create advanced segmentation using contact fields, shared filters/lists, behavioural and date-based criteria, nested logic and Custom Data Objects (CDOs). Design and configure CDOs/data cards and their relationships with contacts, segmentation, campaign logic and lifecycle programmes.
Translate lifecycle, audience and business requirements into scalable Eloqua configurations and reusable journey patterns. Configure and troubleshoot advanced Eloqua capabilities including dynamic content, field merges, forms and form processing, progressive profiling, lead scoring and lead routing. Support complex data-driven requirements involving Eloqua APIs, SFTP, auto-synchs, external calls and imported audience data.