EU remote
Senior Oracle Eloqua Platform Specialist
About this role
Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Oracle Eloqua specialist to provide advanced functional and technical expertise across campaign, journey and lifecycle enablement.
The opportunity We are looking for a highly experience Oracle Eloqua specialist to join our team. This is not a high-volume campaign production role. The specialist will own complex Eloqua requirements that go beyond standard campaign execution, including advanced journey orchestration, data-driven segmentation, platform configuration and troubleshooting across MME and 24 NSCs. What you’ll be doing Design, build and optimise complex Eloqua Campaign Canvas and Program Canvas solutions, including multi-step journeys, decision logic, re-entry and exit rules, wait logic and complex routing.
Develop advanced Program Builder and Contact Washing Machine workflows for data normalisation, field population, routing and preparation. Create advanced segmentation using contact fields, shared filters/lists, behavioural and date-based criteria, nested logic and Custom Data Objects (CDOs). Design and configure CDOs/data cards and their relationships with contacts, segmentation, campaign logic and lifecycle programmes.
Translate lifecycle, audience and business requirements into scalable Eloqua configurations and reusable journey patterns. Configure and troubleshoot advanced Eloqua capabilities including dynamic content, field merges, forms and form processing, progressive profiling, lead scoring and lead routing. Support complex data-driven requirements involving Eloqua APIs, SFTP, auto-synchs, external calls and imported audience data.