Senior Marketing Specialist, Africa

About this role

About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Senior Marketing Campaign Specialist, Africa Role Overview: Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company.

This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth. Key Responsibilities: End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis. Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.

Campaign Execution & Optimization: Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights. Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging. Market Insights & Reporting: Analyze campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to stakeholders.