Senior Marketing Manager, Brand Strategy

About this role

📋 Description Close the gap between what Coinbase promises and what customers experience by helping the brand Author creative GTM strategies for product and partner initiatives, working closely with Product Work with product marketers and partnership marketers to drive strategy upstream into products and 🎯 Requirements Experience setting brand and product strategy either internally at companies or at agencies. Experience in shaping go to market strategy.

Experience in delivering a brand across an organization, not just inside the marketing org. Strong persuasive writing skills, comfortable in partnering with Insights to shape and design Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat 🎁 Benefits Equity and bonus eligibility Medical, dental, vision, 401(k)

Source listing: empllo_remote