EU remote
Senior Marketing Manager
About this role
Senior Marketing Manager VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. We have an exciting opportunity to join our Growth Products team in Poland and are currently looking for a Senior Marketing Manager to join the team. In this role, you will take full strategic ownership of user acquisition for our Monopoly Match product, scaling performance marketing channels, driving creative and app store monetization strategies, and bringing our marketing capability in-house.
Key responsibilities will include: Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability Lead, coach, and support the CRM Manager, setting clear KPIs and translating high-level marketing strategy into actionable operational plans Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high-performing player experience What you will bring to the role: Deep user acquisition experience in casual mobile gaming, with a specific focus on the casual Match-3 genre 7+ years of proven track record of managing multi-million-dollar performance marketing budgets, programmatic advertising, and scaling UA channels Strong background in leading creative strategy and App Store Optimization (ASO) Hands-on leadership experience, with a track record of coaching team members and driving performance to achieve business targets Strong strategic capability to design long-term growth roadmaps and transition execution functions effectively About VGW VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.
Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America. Our Social Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.