Senior Lifecycle Marketing Manager (Europe/Asia)

About this role

We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV. Key Responsibilities End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.

Data-Driven Optimization: Analyze user behavior to identify friction points, build custom segments, and run rapid experiments. Cross-Functional Execution: Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic. Monetization & LTV: Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals. Qualifications & Requirements Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.

Hands-On Execution: Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis. Domain Comfort: Comfortable marketing products powered by uncensored AI models and content. Bonus Backgrounds: Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups. Company & Benefits Work Setup: Fully remote work with flexible B2B or employment contracts.

Time Off & Events: 20 days paid PTO plus an annual in-person team meetup. Perks & Allowances: Monthly health insurance allowance + OpenUp mental health access for employee and family. Co-working stipend Professional learning/development budget. Hardware provided Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face). Originally posted on Himalayas

Source listing: himalayas_uk