Senior Lifecycle Marketing Manager

About this role

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Position: Senior Lifecycle Marketing Manager Location: Europe/ASIA, Remote Employment type: B2B engagement preferred Remuneration: Competitive total package + bonus .

DUTIES AND RESPONSIBILITIES: Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys Drive first-purchase conversion and repeat monetization through targeted CRM initiatives Own onboarding, retention, churn prevention, reactivation and LTV initiatives Design and run CRM experiments to identify and scale the highest-value opportunities Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis Work cross-functionally to develop and implement CRM initiatives and experiments Identify opportunities to improve CRM contribution to overall business revenue Build momentum and solve problems independently in an environment without a finished playbook Contribute to the development and improvement of the CRM function Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development Lead or coach CRM specialists where applicable.

REQUIREMENTS: Proven track record of personally driving significant commercial impact through CRM Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys Proven ownership of both first-purchase conversion and repeat monetization Strong understanding of revenue, conversion, retention and LTV Strong understanding of CRM attribution and incrementality Experience working with data to identify opportunities and make commercial decisions Strong experimentation and problem-solving mindset Ability to distinguish personal contribution from wider team results Comfortable working independently without a finished playbook Ability to work cross-functionally and create momentum without waiting for perfect information Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage Experience leading or coaching CRM specialists is an advantage Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage English C1-C2 Fully comfortable working with uncensored AI models and adult-oriented content.