Senior Lifecycle Marketing Manager

About this role

📋 Description Own and evolve Fleetio's lifecycle marketing strategy Design and optimize lifecycle programs across the full customer journey, including lead nurture Build segmented lifecycle and email journeys that support Fleetio's product-led, mid-market, and Develop personalized experiences based on customer behavior, lifecycle stage, persona, product Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and Drive product-led growth and trial conversion initiatives 🎯 Requirements 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand Proven success building lifecycle programs across acquisition, onboarding, activation, conversion Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions Deep understanding of trial conversion, onboarding strategy, customer engagement, and Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly Experience building nurture programs, triggered email workflows, segmentation strategies, and 🎁 Benefits Multiple health/dental coverage options (100% coverage for employee, 50% for family) Vision insurance Incentive stock options 401(k) match of 4% PTO - 4 weeks (increases at year two!) 12 company holidays + 2 floating holidays

Source listing: empllo_remote