Senior Go To Market Manager Digital Distribution

About this role

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Senior Go To Market Manager, Digital Distribution London (Battersea Power Station) or Leeds / Hybrid About the role The Senior Manager, Digital Distribution is responsible for helping shape and execute SharkNinja's digital distribution strategy across the DTC and ecommerce channel. This role combines commercial delivery with operational excellence, managing how SharkNinja's products and experiences reach consumers through owned and partner digital channels.

The ideal candidate is a strong operator who can drive a scaling digital distribution capability within a complex, fast-growing global organisation. The Senior Manager, Digital Distribution owns how the model works — the launch standard, the commercial framework, the governance and the partner capability that determine whether each market succeeds. Several markets are already live. The immediate priority is bringing the existing estate to a single standard, then making every subsequent launch faster and cheaper than the last.

This is a hands-on operating role. It suits someone who can hold a standard with external partners who already have their own ways of working, and who is as comfortable in a weekly trading review as in a launch gate. What you will do: Digital Distribution Model & Strategy Design and execute the digital distribution strategy across SharkNinja's DTC and ecommerce estate, ensuring the right products reach the right consumers through the right digital channels at the right time.