Senior Director, Lifecycle Marketing & Retention

About this role

About Misfits Market: Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices.

In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

About the Role The Senior Director, Lifecycle Marketing & Retention is responsible for shaping how Misfits Market engages, retains, and grows its customer base. This role drives sustainable growth by developing lifecycle marketing and retention strategies that strengthen customer engagement, increase loyalty, and maximize customer lifetime value. Reporting to the Chief Marketing Officer, this role is a member of Misfits Market's Leadership Team.

As the leader of Lifecycle Marketing, you'll define the vision and strategy for how we engage customers throughout their journey while owning the company's customer retention strategy. You'll develop a deep understanding of retention performance, identify opportunities across the customer experience, and partner cross-functionally to align teams around initiatives that strengthen long-term customer value. This is a highly visible leadership role for a business-minded marketing leader who enjoys solving complex challenges, building exceptional teams, and turning customer insights into measurable business growth.

What You’ll Do Lead, develop, and inspire a high-performing Lifecycle Marketing team, fostering a culture of collaboration, ownership, and continuous improvement. Define and execute the lifecycle marketing strategy to increase customer engagement, retention, winback, and lifetime value across owned marketing channels. Serve as the company's leader for customer retention, developing a deep understanding of retention drivers and championing initiatives that improve long-term customer value.