Remote
Senior Director, GTM Systems
About this role
About the Job: LaunchDarkly is seeking a Sr. Director, GTM Systems to build and lead an autonomous GTM Systems function within Revenue Operations & Enablement. This role will own the vision, architecture, development, product management, operations, and continuous improvement of the systems supporting Sales, Marketing, Customer Success, and Revenue Operations. The GTM Systems foundation is a critical priority. This leader will establish reliable account and contact data structures, simplify a complex technology landscape, and create intuitive experiences that help teams work efficiently across the customer lifecycle.
The role will oversee the full lifecycle of GTM systems, from strategy and architecture through delivery, adoption, governance, and retirement. This position will report to the VP, Revenue Operations. Responsibilities: Define and execute the vision, strategy, architecture, operating model, roadmap, and success metrics for GTM Systems. Own the full GTM Systems portfolio, including architecture, development, administration, product and project management, integrations, data, governance, and change management.
Rebuild the GTM data foundation by establishing scalable account hierarchies, consistent account and contact lifecycles, ownership and handoff processes, lead and contact routing, enrichment, and do-not-contact governance. Establish data quality standards, instrumentation, monitoring, and governance for Salesforce and connected systems. Rationalize a GTM technology landscape by reducing redundancy, improving utilization of strategic platforms, and defining a long-term ecosystem roadmap.
Own strategy and governance for Salesforce, Gong, Marketo, LeanData, and the broader GTM application ecosystem, including integrations, vendor management, lifecycle planning, and tool retirement. Lead end-to-end product and technical delivery, from discovery and requirements through solution design, development, testing, release, adoption, and continuous improvement. Simplify the end-user experience by reducing unnecessary clicks, duplicate data entry, system switching, and time spent searching for key information.