Senior CRM Executive

About this role

Senior CRM Executive Greater Manchester | Competitive salary + benefits + bonus We have teamed up with a fast-growing fashion brand specialising in apparel and footwear. The brand designs and develops its products in the UK, manufactures in the near and far east, and ships directly to customers through its ecommerce store as its only sales channel. The brand has ambitious objectives over the next decade, with growth plans spanning new product category launches in shoes and womenswear, paid media, CRM activity and further international expansion to build on its existing product and brand assets.

Reporting to the Senior Marketing Manager, you’ll be responsible for developing and implementing CRM strategies that enhance customer retention, satisfaction and lifetime value. So if you are creative with a keen eye for detail, have a passion for the fashion industry and want to join a growing brand on an exciting journey, please apply today! Requirements Develop and implement CRM strategies that enhance customer retention, satisfaction and lifetime value.

Oversee CRM campaign execution across the UK and international markets, utilising Email, SMS and App, from briefing through to performance reporting. Develop the brand’s end-to-end automated CRM journey, ensuring triggers and segments are optimised to reach the customer at the right time. Conduct weekly reporting on CRM performance, including insights and actions being taken forward to share with the wider business. Liaise with the Brand and wider Marketing team to ensure all CRM requirements are briefed and there is synergy across the different customer touchpoints.

Develop a robust CRM testing plan, ensuring every send delivers value and is optimised based on insight. Develop and scale new segment opportunities to bring added value from the channel. Oversee a robust reactivation strategy to increase customer lifetime value. Work with the in-house data team to execute bespoke campaigns based on insight. Essential Experience and Skills 2+ years of experience in a CRM role. Previous experience of activated campaigns / automated journeys and subsequent reporting.