UK remote
Senior Commercial Manager, D2C - Change and Go-to-Market
About this role
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role overview: Sony Interactive Entertainment (PlayStation) is seeking a Senior Commercial Manager to shape, lead, and scale strategic e-commerce initiatives across the global Direct to Consumer business. You will identify and size growth opportunities, turn customer, market, competitive, and trade data into clear commercial choices, and influence product direction.
You will lead initiatives from validation through launch, adoption, optimization, and transfer into sustainable business ownership. You will be accountable for the quality of the commercial recommendation and the measurable outcome. Working with Product, Engineering, Merchandising, Marketing, Analytics, Data Science, Finance, Legal, and Operations, you will establish the evidence required to act, challenge assumptions, and align senior stakeholders around customer and commercial value.
This role requires senior commercial judgment and strong hands-on analytical capability. It is not a Data Scientist or project coordination position. What you'll be doing: Drive strategy initiatives in Direct-to-Consumer by identifying the commercial problem, influencing product roadmap and owning pilot and execution. Turn complex data into commercial decisions using BI tools, Query Large Data Sets and advanced design of agentic AI to surface insights, diagnose problems, shape decisions and make recommendations.