Senior Campaign Data and Operations Analyst

About this role

We are seeking a Senior Campaign Data Analyst with strong Python and SQL skills to support our Digital Prospects Marketing / Campaign Operations Retainer. The ideal candidate will be responsible for analyzing large campaign datasets, developing actionable insights, and supporting campaign strategy through audience analysis and performance reporting. Experience working in big data environments and exposure to marketing campaign audience building and complex campaign analysis to support performance & strategy discussions.

Key Responsibilities: Campaign Data Analysis & Insights Perform advanced data analysis using Python and SQL to support digital marketing campaigns, campaign operations, and performance optimization. Analyze customer, prospect, audience, and campaign data to identify trends, opportunities, anomalies, and actionable insights. Conduct complex campaign performance analyses to support marketing strategy, optimization, and business decision-making.

Develop a strong understanding of business objectives, audience strategies, campaign requirements, and underlying data mappings to ensure accurate execution and reporting. Campaign Operations & Audience Management Own end-to-end campaign operations, from audience selection and campaign setup through execution, validation, and reporting. Build, validate, and optimize marketing audiences for digital campaigns across multiple data sources.

Manage audience creation and list hygiene, including targeting criteria, suppression logic, exclusions, and data requirements. Deliver accurate audience files and ensure flawless campaign execution through rigorous data validation and quality control (QC) processes. Build and scale campaign processes from the ground up by establishing reusable execution, QC, documentation, and reporting frameworks. Ensure data quality, consistency, and accuracy across multiple marketing and campaign data sources.

Maintain campaign metadata, data mappings, and reporting assets to support scalable and consistent campaign operations. Reporting, Automation & Dashboards Create, maintain, and enhance campaign performance reports, dashboards, and ad hoc analyses. Develop reusable SQL queries and Python scripts to automate campaign reporting, data preparation, validation, and recurring analytical processes. Create dashboards and reports to monitor campaign KPIs, customer engagement, conversion, and other marketing performance metrics.