UK remote
Senior Business Development Manager (Remote)
About this role
Role Overview The Senior BDM role is responsible for contributing to revenue growth and team sales strategy aligned to the company’s long-term objectives. You will play a critical role in helping to define how we sell, where we win, and how we grow across both existing healthcare markets and adjacent sectors. The position requires a balance of hands-on sales execution, strategic thinking, and cross-functional collaboration.
Key Responsibilities: Sales Execution Own and deliver against individual and team revenue targets, with accountability for pipeline generation, conversion, and deal closure. Establish and maintain a robust, high-quality pipeline by prospecting across sectors including but not limited to primary care, hospices, care, secondary care. Sectors outside of healthcare are also of interest where there is a business case Confidently conducting personalised Demonstrations of RotaMaster to address client pain points and business needs.
Sales Strategy & Go-To-Market Execution Define and refine target customer segments, value propositions, and sales approaches across core and emerging markets. Identify opportunities to optimise pricing and packaging to maximise revenue. Market Expansion & Commercial Insight Identify and pursue high-potential adjacent market opportunities that can deliver incremental revenue growth. Maintain a strong understanding of market dynamics, customer needs, and competitor positioning.
Provide structured market and customer insights to inform product development and strategic direction. Cross-Functional Collaboration Work closely with Marketing to align demand generation with sales priorities and improve lead quality and conversion. Partner with Product and Customer Success teams to ensure customer needs are reflected in product development and service delivery. Performance Management & Reporting Establish and maintain accurate sales forecasting, pipeline visibility, and performance tracking.
Provide regular insights and performance updates to senior leadership, highlighting risks, opportunities, and recommended actions. Qualifications & Experience Proven track record of building a strong self-generated pipeline and delivering revenue growth in a senior sales or business development role, ideally within SaaS or workforce management solutions. Strong experience selling into UK healthcare markets, with an understanding of procurement processes and stakeholder complexity.