Senior Brand & Creative Designer

About this role

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. About us: Our Creative Services team shapes how millions of players experience PlayStation every day. From global campaigns to PlayStation Store, we create work that sits at the intersection of brand and performance. As our briefs evolve, so do we - moving beyond exceptional creative execution towards bigger ideas, stronger storytelling and more strategic thinking.

We're looking for creatives who are excited by solving problems, shaping ideas and creating work that connects with players around the world. Role Overview: We're looking for a Senior Creative Designer who combines strong visual creative skills with a passion for brand positioning, customer insight and creative strategy. You'll help shape how PlayStation's digital products and services are positioned, understood and experienced by players around the world.

This role starts before design begins. You'll challenge briefs, uncover customer insights and turn complex offerings into clear, compelling propositions that connect functional benefits with emotional appeal. Working alongside designers, copywriters and other creative specialists, you'll translate that thinking into distinctive visual territories, creative direction and digital brand experiences. You'll also build and present compelling creative proposals, bringing stakeholders with you through clear thinking, confident storytelling and inspiring ideas.