UK remote
Senior Associate, Search
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3754 - Senior Associate, Search - Manchester Role Summary and Impact As a Search Executive, you will manage the delivery and optimisation of paid search activity across your clients. You will build strong technical foundations, develop confidence across platforms, and understand how paid search contributes to broader client and business outcomes.
Working closely with Senior Executives, Managers, and Directors, you will own defined areas of campaign execution, reporting, and analysis, developing the skills and confidence required to progress into more autonomous roles over time. As part of the WPP Media you’ll be encouraged to continuously learn, ask questions, and build craft excellence in a supportive team environment. Key Responsibilities Campaign Support & Execution Support the setup, optimisation, and maintenance of paid search campaigns across platforms such as Google Ads and Microsoft Ads.
Assist with keyword research, creative, bid adjustments, and budget pacing and optimisation under guidance from senior team members. Carry out quality assurance (QA) checks to ensure campaigns are accurate, compliant, and aligned to best practice. Help implement testing plans, learning how to measure impact and report results clearly. Support and quality check work delivered by Global Operations Centre (GOC) teams, escalating issues where required to maintain delivery standards.
Reporting & Analysis Support the preparation of client performance reports and dashboards, ensuring data accuracy and consistency. Assist with performance analysis, identifying trends, anomalies, and opportunities to flag to clients and the wider team. Maintain internal trackers and documentation to support smooth delivery and transparency. Client & Team Collaboration Work collaboratively with Search and wider channel teams to support client deliverables.