UK remote
Senior Associate Director, Planning
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2578 - Senior Associate Director, Comms Planning - UK Role Summary and Impact Openmind: Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function.
Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. The Category SAD is an experienced media expert as part of ZEUR UK team, responsible for developing strong relationships with the UK Nestle Category team, providing excellent Comms Planning skills and strategic guidance, have the knowledge/skills to push innovative thinking as well as best in class planning.
You will be an excellent communicator & manager to an AD, Manager and Planner on your line of business. This role will be a key enabler and accelerator of integrating Category strategy into local media plans, strategizing media investment allocation across markets and brands, increasing Category visibility into planning, performance, competition and ensuring x-market consistency. The role is supported by a team of specialists (Above Market, Cluster), OpenMind leadership, and other Category leadership to draw from for inspiration and support.
Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .