SEM Campaign Manager (Remote)

About this role

Forbes Advisor is looking for a Paid Search Campaign manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' fast growing verticals. Proven hands-on account management is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on. Reporting to the Head of SEM, this role will support and drive Forbes Advisor’s performance marketing efforts across paid search.

The ideal candidate brings strong SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs. Responsibilities: Performance Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.

Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.

Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. Generate innovative ideas to challenge and reshape existing best practices.

Stay up to date with search engine updates and PPC industry trends. Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals. Capability Lead key category accounts with full ownership Strategically scale performance marketing initiatives Full responsibility for growing own verticals Initiating and owning high impact projects across owned categories Deliver clear, data-driven insights and recommendations Experiment with and refine new campaign techniques Leading by example where appropriate.