EU remote
Self-Service & Automation Senior Specialist
About this role
We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
Self-Service & Automation Senior Specialist We are looking for a proactive, analytical and customer-obsessed Self-Service & Automation Senior Specialist to drive the strategy, optimisation and continuous improvement of our automated support channels. In this role, you will take ownership of our AI chatbots, email automation flows and customer-facing Help Centre/Knowledge Base to ensure customers get fast, clear and accurate resolutions.
This is a no-code/low-code operational role (not a software engineering position) — you will act as the bridge between Customer Experience (CX), Marketing and Operations, using data-driven insights and conversational design to transform manual contact volume into seamless self-service journeys. What the role involves Automation & Conversation Design (Chat & Email) Flow Optimisation: Design, build, test and refine end-to-end chatbot and email automation workflows to resolve customer enquiries efficiently across digital channels.
Seamless Handovers: Ensure transition logic from automated bots to human agents is frictionless, capturing full conversation history and customer context to prevent context-switching for support representatives. Testing & Quality Assurance: Lead continuous testing, troubleshooting and QA of bot paths and automated responses to eliminate dead ends or inaccurate messaging. Knowledge Base & Content Management Help Centre Ownership: Maintain, update and continuously restructure the external FAQ and Knowledge Base to ensure content is accurate, search-optimised and easy to navigate.
Brand Tone of Voice: Craft clear, empathetic and concise messaging for automated responses, maintaining a consistent brand voice across all self-service touchpoints. Performance Analytics & Deflection Strategy Metric Tracking: Monitor and report on core KPIs, including deflection rate, Bot Satisfaction (BSAT), usage rates and fallback/escalation trends. Data-Driven Automation: Analyse recurring support volume and ticket patterns to identify opportunities to transition repetitive Tier-1 contacts into automated self-service paths.