Sales Trainer & Coach (Automotive)

About this role

The selected candidate will be responsible for designing and delivering training and coaching programs for automotive dealership networks, with a focus on: Long-Term Rental Financial and insurance products Loyalty and retention programs Automotive service sales Commercial processes and customer journey The objective is to develop skills, improve performance, and support the growth of sales results within dealership networks.

Location & Travel: Candidates must be based in Madrid and be willing to travel extensively and continuously across the national territory. Main Responsibilities: Deliver classroom training to salespeople, consultants, and dealership managers. Conduct on-the-job coaching activities at dealer locations. Manage complex training projects for automotive manufacturers and financial institutions. Develop training materials: presentations, exercises, role plays, and operating manuals.

Conduct webinars and digital training sessions. Support the network in the correct application of sales processes. Monitor KPIs, results, and areas for improvement of trained teams. Collaborate with the internal team in the design of new training programs. At least 2-3 years of experience in the automotive industry. Proven experience as a Sales Coach. Preferred background in Fleet & Business sales or similar commercial roles.

In-depth knowledge of dealership operations and sales processes. Professional fluency in English and Spanish, with excellent verbal and written communication skills. Technical Skills: Long-Term Rental: offer models, target customers, KPIs, and processes. Financial products: leasing, PCP, balloon financing, insurance products, and warranty extensions. Loyalty and retention programs. Automotive service sales and cross-selling.

Knowledge of B2B and B2C markets. Key Requirements Proven experience delivering classroom and digital training, webinars, and dealership coaching. Ability to design engaging training materials and manage training projects for OEMs or captive finance companies. Strong communication, leadership, and group facilitation skills. Results-driven mindset with excellent problem-solving abilities. Autonomous, reliable, and highly responsible professional.