Sales Director Net New Business - Mid Market SaaS

About this role

WHO ARE WE Alpega is the trusted execution platform shippers and carriers across Europe rely on to plan, procure, and execute road freight - every day, at the speed the industry demands. We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems.

Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry. Find out more about us: About us | Alpega We are looking for a Sales Director for the Mid Market segment, focusing on net new business. This role reports directly to the CRO and will ideally be based in Barcelona, Spain, with the option to be based across Europe (Netherlands, Germany, Austria & Belgium) ABOUT THE ROLE We are seeking a highly experienced and driven Sales Director to manage the acquisition of new mid-market logos across Europe.

This role demands strategic leadership in navigating complex buying centers, creating consistent territory plans, and driving performance through others. The Sales Director will also develop and execute market strategies, work closely with partners, and identify new opportunities to drive incremental growth. This position is crucial in leading our mid-market efforts in the DACH, Benelux, France and Central European region, especially in industries like automotive, discrete manufacturing and retail where supply chain management, in specific logistics and transportation management, is key.

Key Responsibilities: New Customer Acquisition: Drive the sales process to close won with new long-term logos, driving sustainable business growth Complex Contract Negotiation: Lead high-stakes contract negotiations for large-scale solutions, balancing prospects' needs with company objectives. Market Planning and Strategy: Develop comprehensive market plans and strategies for long-term growth, incorporating business needs, competitive analysis, and growth opportunities.

Partner Collaboration: Collaborate with external partners to drive joint go-to-market strategies, ensuring smooth alignment and execution of partner-driven opportunities. Navigate Buying Centers: Engage and manage complex buying centers, including procurement, IT, operations, and executive stakeholders, to drive strategic alignment and accelerate deal closure. Team Leadership: Build, inspire, and lead a high-performing sales team focused on achieving revenue targets, fostering a collaborative, customer-centric culture.