Sales Development Representative (SDR)

About this role

Salary DOE 📋 Commercial 🏬 London Office Location: Hybrid (2 / 3 days in the office) native has been building for 10 years, but we're still very much a startup: fast-moving, ambitious, and building with intent. We're creating the infrastructure that connects students, Students’ Unions, universities, and advertisers through a managed marketplace. Our goal is to deliver for students by increasing student engagement while enabling Students’ Unions to secure sustainable funding.

For advertisers, we offer meaningful, measurable routes to student audiences. The more aligned these incentives are, the more defensible and scalable our business becomes. The Opportunity As an SDR at native, you are the first meaningful touchpoint for many of our partners. Working closely alongside an assigned Sales Director, you’ll be responsible for generating high-quality qualified opportunities by engaging the right brands, at the right time, with the right message.

This role is about quality, understanding our target sectors, being thoughtful and strategic in outreach, and building confidence as a commercial operator. What you’ll be working on As an SDR, you’ll be responsible for the following: Strategic Prospecting: Collaborate closely with your assigned Sales Director to map target accounts, brand organograms, and agency networks. Multi-Channel Engagement: Research prospects and market signals to execute tailored outreach across phone, LinkedIn, email, video, and warm agency intros.

Rigorous Qualification: Qualify leads against clear criteria (identifying genuine operational pain and key decision-makers) before booking pipeline meetings. Meeting Participation: Attend initial discovery calls for opportunities you book to ensure seamless hand-offs and maintain lead context. CRM Hygiene & Insights: Maintain accurate CRM data in HubSpot, ensuring pipeline activity and prospect touch-points are clear and reliable.

Cross-Team Alignment: Work alongside Sales and Marketing to align messaging, campaign priorities, and proposition delivery. Performance & Development Work towards clear qualified meeting and pipeline targets, with a strong emphasis on meeting quality. Take part in regular 1:1s, account reviews, and coaching sessions with your Sales Director. Continuously build confidence in commercial conversations, objection handling, and deep sector research.