Sales Associate Manager to Barilla

About this role

About the Company Barilla is a global, family-owned food company and one of the world’s most recognized names within the food industry. Today, the company has a strong international presence, with products available in more than 100 countries and a portfolio of well-known brands. At the heart of Barilla is a passion for great food, quality and innovation. Guided by its purpose, “The Joy of Food for a Better Life”, the company continuously develops its products and ways of working with a strong focus on consumers, people and sustainable growth.

Joining Barilla means becoming part of an international organization with strong brands, an entrepreneurial spirit and a culture built around passion, courage, curiosity, trust and integrity. The recruitment process is managed by Asta Agency. The position will initially be offered as a consultancy assignment, meaning that you will be employed by Asta Agency while working with Barilla. The position starts as a consultancy assignment, with the ambition of creating a long-term opportunity for the right candidate.

About the Role This is an exciting opportunity for a commercially driven professional who enjoys combining sales, business development and strategic thinking with strong partner relationships. Working closely with the Market Manager, you will play an important role in developing and executing commercial plans and strategies across the region. You will manage and develop key distributor relationships across Denmark, Finland and the Baltic markets, while collaborating closely with Marketing, Sales, Finance and other internal stakeholders.

From day one, you will take on significant commercial responsibility and have the opportunity to influence how the business develops across these markets. The role combines strategic planning with hands-on execution, giving you the opportunity to turn commercial insights into concrete actions and measurable results. Your key responsibilities will include: Drive the business across your markets, including P&L, performance, pricing and investments.

Build strong, long-term distributor partnerships and ensure successful execution of commercial strategies. Develop budgets, forecasts and commercial plans to drive sustainable growth. Develop and execute sales, marketing and trade marketing plans together with distributors and internal teams. Identify new opportunities and continuously develop the distributed business and product portfolio across the region. Collaborate with International Key Account Management to develop strategic customer relationships.