Retention/Lifecycle Marketing Specialist

About this role

Seek a new challenge in an autonomous role where you can make a measurable impact. Arise is a popular weight loss app active worldwide, with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is simple but ambitious: change lives by empowering people to become healthier and happier. We are looking for a results-driven professional who will take ownership of our user retention and lifecycle marketing efforts and help Arise reach its full potential as a leader in the Health & Fitness category.

If you thrive in a structured environment with clear goals, value precision in your work, and enjoy collaborating with a focused international team while working remotely, read on. Tasks: Work closely with the CEO to lead all user retention and lifecycle marketing activities, ensuring smooth onboarding, engagement, and reactivation flows. Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation workflows.

Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs. Conduct cohort, funnel, and retention analyses; identify drop-off points and churn drivers; propose and implement improvements. Manage quality assurance, A/B testing, and optimization of user journeys, campaigns, and internal processes. Collaborate with UX/UI designers, product, development, marketing, and customer support to improve retention-focused features, messaging, and user experience.

Ensure compliance with GDPR, unsubscribe management, and messaging regulations. Monitor and report on lifecycle KPIs (e.g., retention, churn, engagement) via dashboards; present findings to management and stakeholders. Coordinate with external partners (e.g., CRM or ESP providers) and explore new retention channels and monetization opportunities. Participate in strategic planning, campaign prioritization, and reactivation initiatives for lapsed users.

We're looking for someone with: At least 2 years of professional experience in lifecycle marketing, CRM, or retention (app experience a plus) Bachelor’s degree in marketing, business, or a data-related field preferred Excellent command of English; German or Russian is a plus We're a great match if you: Can turn a user journey into a well-oiled machine that consistently delivers results Prefer to work hands-on rather than delegating unnecessarily Value autonomy but also thrive on working toward clearly defined targets Work methodically, maintain an overview at all times, and can prioritize effectively Are dependable, disciplined, and focused on solutions Have no patience for needless bureaucracy or meetings that should have been emails Benefits A challenging but well-structured role with creative freedom Flat hierarchies, direct communication, and close collaboration with the CEO A friendly, international team built on mutual trust and clear decision-making The opportunity to contribute to an established, financially stable start-up with a five-year track record Flexible part-time schedule and fully remote position Paid annual leave Get in touch If you can deliver measurable impact and help us reach our goals, we want to hear from you.