Regional Sales Manager Scotland

About this role

An exceptional opportunity has arisen to lead one of Belhaven/Greene Kings most strategically important regions, following a retirement move. This is your chance to step into a high performing territory with full autonomy and the platform to elevate it even further. Covering a diverse and vibrant geography across the whole of Scotland, you will lead from the front setting the pace, shaping the strategy, and inspiring a culture of winning.

If you know what it takes to succeed in a competitive FMCG environment and, more importantly, how to lead others to do the same then this is your opportunity to make a lasting impact. Your role as Regional Sales Manager As Regional Sales Manager, you will lead a team of 11 direct reports (10 Sales Development Managers and 1 New Business Manager), driving sustainable volume growth, profitability and long-term customer partnerships across the territory.

You will take full ownership of the regional P&L, build and execute a clear commercial plan aligned to company strategy, and ensure Greene King is positioned as the leading supplier partner in the Free Trade market. This is a leadership role that blends strategic thinking, commercial accountability and inspirational coaching—where your ability to unlock potential in others will define your success. What You Will Deliver Inspiring Leadership & Elite Coaching Create a high-performance, winning culture rooted in Greene Kings core values.

Lead through coaching and structured 1-2-1 development, spending significant time in trade to turn strong performers into exceptional ones. Engage and inspire your team through clear communication, feedback and inclusive engagement initiatives, leveraging channels such as the Employee Engagement Survey. Build both collective and individual capability across the team. Commercial Excellence & Strategic Delivery Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.

Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets. Create and execute an optimal regional call strategy that underpins the national sales strategy. Develop a clear commercial plan aligned to company strategy, ensuring directives are understood and executed locally. Ensure account retention plans and new business targets are achieved, balancing best-in-class account management with strategic territory expansion.