UK remote
Regional Marketing Manager, South EMEA
About this role
Location: Remote UK, United Kingdom Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
POSITION SUMMARY The Regional Marketing Manager is the marketing leader and business partner for the South Europe region. Working in close partnership with Regional Sales Leadership and Global Marketing, this role defines and drives the regional go-to-market strategy to achieve and exceed business objectives, while ensuring alignment with global priorities and company strategy. The role requires a deep understanding of regional market dynamics, customer needs, competitive landscape and growth opportunities to translate business objectives into focused regional marketing plans and measurable commercial outcomes.
Operating as a senior individual contributor, the Regional Marketing Manager owns the development and execution of the regional marketing strategy and orchestrates cross-functional teams to deliver pipeline growth, revenue impact and market expansion. KEY ACTIVITIES AND RESPONSIBILITIES Regional Strategy & Go-to-Market Leadership Partner with regional sales leadership and global marketing leadership to define marketing priorities aligned with regional business objectives and growth targets.
Develop and own the regional marketing strategy to support business goals across the region. Understand regional market dynamics, customer challenges, competitive landscape and buying behaviours to identify opportunities and risks. Adapt and localize global strategy, messaging and programmes to regional market realities while maintaining alignment with global priorities. Define and execute regional go-to-market plans for strategic initiatives, solutions and target markets.
Sales Partnership Act as a strategic marketing partner to regional sales leadership and country teams. Participate in business planning and account prioritization discussions. Align marketing investments and activities with sales priorities and growth opportunities. Support account expansion strategies and strategic opportunities across the region. Marketing Program Strategy & Execution Build and execute integrated regional marketing plans across the full customer journey, from awareness through pipeline acceleration and customer expansion.